Kids in Danger

Kids In Danger (KID) is a nonprofit organization dedicated to protecting children by fighting for product safety. KID was founded in 1998 by the parents of sixteen-month-old Danny Keysar who died when a portable crib collapsed around his neck in his Chicago childcare home. Although the portable crib had been recalled five years earlier, word of its danger had not reached Danny’s parents, caregiver, or a state inspector who visited the home just eight days before Danny’s death. Danny’s parents originally thought that his death was a tragic, but isolated, accident. However, they soon learned that Danny’s death was the result of a deeply flawed product safety system. Linda and Boaz bravely mobilized their grief into a movement of positive change by founding KID to prevent other families from suffering similar tragedies. Cribs are just one of many products that children come into contact with on a daily basis, and just one of many products that could put children, our most vulnerable consumers, in grave danger. Today KID honors Danny’s legacy by working tirelessly to reform the juvenile product system so that potentially dangerous products, such as the crib that killed Danny, never reach the marketplace.

KID’s mission is to save lives by enhancing transparency and accountability through safer product development, better education and stronger advocacy for children. We fulfill our mission by reaching out to caregivers to spread safety awareness and recall information, serving as a watchdog on regulatory agencies and manufacturers, and working with designers and engineers to make safety a top priority.